MINDBODY app

Situation

I arrived at MINDBODY 3 months prior to going through my first IPO in 2015
I was hired as the UX Manager of Mobile Design Team to mentor in mobile design
I lead to the full tear down, redesign / rebrand of MINDBODY’s existing B2C app
The current B2C app had little impact on their marketplace regarding DAU’s, Bookings or Purchases
The team was very junior, I had little management experience
I brought my mobile design background and process to the team
We were given 3 months to deliver

tasks

• Gain empathy by understand the MINDBODY businesses and their customers through baseline testing

• Audit the existing B2C experience and figure out what needs to be addressed and prioritize

• Tweak the goals of the app to be primarily functional and standard removing unnecessary design elements

• Work with junior designers on new branding and guidelines for mobile experience

• Divide and conquer by organizing how we would work quickly by implementing processes for how we work together, track and hand off to devs, some very manual due to constraints on budget

• Work with developers to focus design on native components and not customize too much

• Leverage Android’s Material design to set the overall tone for increments and style, but using platform-centric components for both

• Get it all done in 3 months in time for the MINDBODY BOLD event where the reveal would take place in front of 65,000 customers across the globe

Action

User Experience Improvements

• Search issues discovered in usability testing were addressed, but still needs attention today

• Refocus the apps functional purpose for “Find”, “Book”, and “Buy” for services

• Give users a more-streamlined, quick-booking work flow which allowed for pay later

• Elevate the prominence of intro offers for FTU’s

Results

USER EXPERIENCE RESULTS:
74%
Increase YOY in Searches
91%
Increase YOY Bookings

Business Results:

141%
Increase YOY in Purchases
50%
Of people who bought an intro offer becoming full-paying clients